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21.5.12

Run a Facebook Promotion/Contest the Legal Way

As the forerunner in the Social Media Marketing, Facebook has become a popular medium for companies/organizations/personalities to get in touch with the masses or their target market.  But creating a page is not enough if it has few followers.  One way of making a buzz and gain more followers is running a contest on your Facebook page.  This is why you see a lot of contests left and right showing up in your newsfeeds.  But are these contests done in a legal way?  Click this link to check out Facebook’s Promotional Guidelines.
Here is a list of the most common violations:
1.      Not using a third-party application
It is clearly stated in FB’s guideline that “promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.”  A third-party app must be used to run or host a contest.  Such app must be used on a separate canvas page or a tab on Facebook.  Wildfireand and Offerpop are two of the apps you may use.
 2.      No clear statement that Facebook has NO involvement at all with the promotion
Facebook doesn’t want to have anything to do with your promotions and contest so make an appropriate disclosure that facebook is in no way involved with the contest that you host.
3.      Using Facebook’s features or functionalities in conducting your promotion
This violation is rampant.  A lot of pages would use the Like and Tag functions in determining the contest winners.  Facebook doesn’t like this that’s why you must go through a third-party app.
4.      Notifying winners through Facebook
Trivial as it may seem but notifying winners through Facebook wall, private messages or chat is also not allowed.  Again, you need to use a third-party app to be able to do this task.
Once caught, Facebook reserves the right to reject or remove your Page.  The terms are also subject to change at anytime, so make sure you refer to their guidelines before creating activities in your Page.  You don’t want to lose your fan base and that Page you’ve worked on, yes? Yes.

9 comments:

  1. Wow! Facebook is being too strict but I guess it's for the best. It will at least lessen spammy and scrupulous contests on FB. Thanks for sharing this :)

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  2. I don't join FB contest when one of the mechanics is having more "Likes".

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  3. Thanks, I held random giveaways in my FB page. These are good reminders! I will keep this in mind.:)

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  4. Thanks for sharing an update on this one. I guess even the sharing of stories type of contest would require an app? Will check.

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  5. Being a neophyte blogger, I extend my thanks for these useful tips. :)

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  6. This is very useful especially the sample app you can use for Facebook contests. I will check it out. :)

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  7. well, this is a nice tip. i don't know this until now :0

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  8. Great post here! New info for me. Truly helpful!

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